Keywords are simply the words and phrases your ideal clients type into Google when they’re looking for support, services, or answers.

If your site isn’t using the right ones, Google basically has no idea who to show your website to. So, you can start by brainstorming what *your* clients might search for, like:

🌼 “website design for coaches”
🌼 “how to update my homepage”
🌼 “small business SEO tips”

Then use free tools (like Google Keyword Planner or Ubersuggest) to find high-traffic, low-competition keywords.

Once you’ve got them, sprinkle them naturally into your: headlines, page titles, meta descriptions, homepage copy and blog posts.

Just remember... no keyword stuffing. Google likes clarity, not chaos.

1. Use the Right Keywords

SEO isn’t only about words - it’s also about the structure of your website.

Search engines want to understand your content quickly, and good formatting helps them (and your visitors). So, make sure you:

🌿 Write clear **meta titles + meta descriptions**
🌿 Break up your content with **header tags** (H1, H2, H3)
🌿 Add **alt text** to images so Google knows what they’re about
🌿 Use short paragraphs for easier reading

Think of this as giving your content a clear, easy-to-follow path - like a well-marked garden trail.

2. Optimize Your Website Pages

If you want Google to send people your way, you need to give it a reason to trust you.

And the #1 thing Google cares about? ✨VALUE.✨

The more helpful and relevant your content is, the better your chances of ranking higher in search results. You can try:

🌸 Writing blog posts that answer your audience’s real questions
🌸 Sharing how-to guides that show your expertise
🌸 Updating old posts with new insights + keywords
🌸 Creating content that supports your offers

If your content genuinely solves a problem, people (and search engines) will keep coming back for more. Yay!

3. Create Quality Content

Here’s the thing about website speed: if your site takes too long to load, people tend to not stick around - the online world moves fast and attention is precious. And Google feels the same way.

The good news? Speed is one of the easiest things to improve. A few gentle tweaks go a long way:

🌼 Optimize your images so they load quickly
🌼 Remove plugins or scripts you’re not using
🌼 Keep your design clean and simple
🌼 Make sure your hosting is solid

If you’re curious where you stand, run your site through Google PageSpeed Insights and it will show you exactly what’s slowing things down.

Think of it like clearing debris from a garden path… a few small adjustments and everything flows better.

4. Speed Up Your Website

More than half of your visitors are going to meet your website on their phone - usually while they’re out living life, sipping coffee, or scrolling from the couch. So your site needs to feel just as good on mobile as it does on desktop.

If things look cramped, tiny, or hard to click, people won’t stay (and Google won’t love it either). You don't have to make it perfect, but it needs to feel easeful for the viewer. Make sure your website:

🌿 flows beautifully on a smaller screen
🌿 uses fonts that are easy to read
🌿 has buttons people can actually tap without zooming
🌿 loads quickly and cleanly on mobile

Think of mobile design like tending the edges of your garden - those small, intentional touches create a smoother, more welcoming experience.

And truly, this is where my favorite website platform (Showit) shines. Its mobile customization is one of the biggest SEO-friendly gifts you can give your website.

5. Make Your Site Mobile-Friendly

Backlinks, which are simply other websites linking to yours, act like little love notes to Google. They let search engines know that your site is trustworthy and that other people value what you create.

And the more high-quality, genuine links you have, the more Google starts seeing your website as a place worth sending people to. Here are a few simple, aligned ways to grow them:

🌸 Guest blog on sites your audience already follows
🌸 Share helpful, high-value content people naturally want to reference
🌸 Get listed in directories or resource pages related to your industry
🌸 Collaborate with other creators so you can support each other

You can think of backlinks like cross-pollination in your digital garden. The more healthy connections you build, the more your visibility naturally grows.

✨ Bonus: Build Backlinks

SEO can feel overwhelming on the surface, but at its core it’s simply tending to your digital garden with a little more intention and care.

Every keyword you choose… every update you make… every piece of content you create… is another seed planted for future visibility and aligned growth.

These small steps build on each other in the most beautiful way.

So keep nurturing your website with clarity. Keep showing up with the wisdom you already carry. And trust that the clients who are meant for you will find their way, because they are already searching for what only you can offer.

Your website doesn’t have to be perfect to thrive. It just has to feel like you and create a clear, gentle path forward.

You’ve absolutely got this! Your online garden is ready to grow in allll the right directions. 🌱✨ *HUGS* - Amy

✨ A Few Final Sprinkles of Encouragement