ABOUT

Amy

Hi, I'm Amy Moore,
LIFE + BUSINESS COACH

I help amazing beings create a m(o)ore intentional life that fuels their soul, instead of their carrot-chasing ego.

AND I make sure that their digital presence is just as gorgeous as the gifts they are sharing with the world.

I create inspirational resources about entrepreneurship, branding, travel, photography, self discovery + personal development to help you DREAM bigger, PLAN better, TAKE ACTION and TRUST THE MAGIC! 

Whether I'm creating a website, writing an inspirational blog post or taking photos of a faraway land, my intention is always to create things to inspire those around me... encourage them to live with intention, take some leaps, make some moves, CHANGE, E X P A N D + defy logic!!


I do love REAL carrots, just not those metaphorical dangling ones.

To me, they represent autopilot ego-driven goals that, if somehow miraculously achieved, will never be as rewarding as originally perceived, AND shall instantly be replaced with new dangling carrots.

Let me explain...

Back in 2013, my life was quite different than it is today. I found myself chasing one carrot after another, especially when it came my education, my lifestyle and mostly in my career. Job after job after job. I wanted a BIGGER salary, a BETTER title, a FANCIER lifestyle, a sense of security...ya know...to climb that infamous corporate ladder.

DO YOU REALLY

hate carrots?

Time would fly by, and year after year they would always be there... those darn DANGLING carrots.

But weren't these the goals I had always wanted? Dreams I had dreamt of as a child? Heck no! So why was this what I wanted so badly now?

Ya see, I ALWAYS had an entrepreneurial spirit. I grew up watching my dad own his own business and work in a way that freedom of time was the main objective. He worked hard and made sure there was enough money to take entire months off for camping adventures with my mom and I.

He taught me that money can be earned by doing work that you love, by helping others, and by always looking inward. I’ll never forget making my first spreadsheet with him to track the orders for my first ‘business’ at the age of 7 - I made custom bookmarks + cards.

(Yes, lots of glitter, stickers and puffy paint was involved. LOL)!

Sooooo, I always KNEW in my soul that I needed to create. I craved freedom of time. And I wanted all of the fabulous projects and ideas racing through my head to become actual things that could help other people.

But yet there I was, giving ALL of it away for just a paycheck and even worse...never even giving my dreams a moment’s pause in my busy, unfulfilling, repeat-cycle day.

I felt burnt out, overwhelmed, unhealthy and empty.

THEY ACTUALLY GAVE ME THE CARROTS!

***PLOT TWIST***

Surprisingly, there was a drastic turn of events, and the company I worked for was purchased by a much larger company. And during the transition something CRAZY happened…

It was then that I realized...when you turn off your soul's dreams, something has to fill that void and emptiness.

You can try squeezing every carrot in the world there, and they just don't fit. Carrots cannot replace dreams.
 
Or in other words, achievements pursued by your ego can never replace abandoned dreams created by your soul.

So that was it for me. No more metaphorical carrots. 

If I’m going to chase after anything in this amazing life I have been given, why would it be anything other than MY SOUL'S dreams? My passions? A life of freedom + adventure? A life of purpose + intention?

And now that I am pursuing just that, I can't believe how long I waited! I am still on this journey and learning more every single day, but I am definitely not running on empty anymore.

I intentionally turn down the volume on my ego and trust my intuition. I follow my heart and let joy lead me on my path.

I say 'NO WAY' to what no longer serves me and 'HECK YES' to the things that scare the heck out of me, trusting that it will help me grow + evolve into even more unlimited possibilities. 

YUP! All of them and more! And you know what? As it turns out, it didn’t feel anything like what I thought it would. It just felt...e m p t y. 

I HOPE THAT YOU WILL JOIN ME AND say 'peace out' to any carrot-chasing ways that are set on auto pilot for you, and 'HELLLLLOOOOO' to living with intent!

Let’s plant some (non-carrot) seeds and see what beauty grows from it, okey dokey?!



- Amy

Thank you for being here m’dear! I can’t even wait to see all of the AMAZING things that you do! 

TIRED OF CHASING CARROTS?
WANT TO PURSUE YOUR REAL DREAMS INSTEAD?

TIRED OF CHASING CARROTS?

WANT TO PURSUE YOUR REAL DREAMS INSTEAD?

GET AMY'S FREE INTENTIONAL LIVING WORKBOOK HERE:

it is amazing to discover that the things you loved most, as a child, are often nudges trying to guide you in the direction of AN INTENTIONAL LIFE...did you ignore them and chase carrots like I did?

click here to read more

AMY'S

journey

AMY'S

journey

Not-born-yet Amy's mom laughs so hard at a monkey peeing on Johnny Carson's head that she goes into labor...and thus, little Amy (who is named after the Latin 'loved') is born from laughter.

the 80's

AMY'S

journey

Little Amy's parents wasted no time introducing her to camping, hiking, road trips + tons of nature adventures. It was LOVE at first sight!

the 80's

AMY'S

journey

Little Amy's Dad builds her a computer and she becomes OBSESSED. (We are talking old school DOS + enormous floppy disc style)! And her mom gives her a camera and she becomes EXTRA OBSESSED!

the 80's

AMY'S

journey

Little Amy tells her dad she wants to start a biz like him, and tells her mom she wants to create art like her. She launches 1st biz at age 7, selling custom bookmarks + cards (she had spreadsheets + everything)! 

Little girl scout Amy decides to earn some badges on her own - ends up with 54 AND a special award that she got super embarrassed for receiving.
(Apparently she loves to challenge herself, do things solo + does it for fun NOT for recognition. LOL)

the 80's + 90's

Kinda-little Amy takes her 1st flight to Colorado for a fam trip + first International adventure to Ireland + England soon after. #wanderlustbegins

Little Amy organizes her closet (and her friend's/fam's closets) FOR FUN!
#virgotendencies

AMY'S

journey

the 90's

AMY'S

journey

Medium-sized Amy finishes high school + can't decide on a college major to save her life...ends up switching them constantly.
#multipassionate

2000-ish

Medium-sized Amy works LOTS of jobs + takes LOTS of classes searching for a fit. Money begins to trump time more + more + more...
#workaholic

The carrot chasing begins DUN DUN DUN (cue dramatic music)!

AMY'S

journey

2000-ish

AMY'S

journey

2000-ish

Wanna-be-adult Amy graduates with a Marketing degree + gets a 'real job' NOT in Marketing...she doesn't care b/c paycheck, benefits, job security blah blah blah. #SMH
The next few years she makes her WHOLE life about working her way up the corporate ladder.
#timeFLIESwhenyourenothavingfun

AMY'S

journey

The world stops + time stands still as Amy grieves the loss of her parents to their battle with addiction. As with all dark times, she pauses to reflect on her life, her dreams + her parent's dreams for her. Life is too short to live on autopilot, she thinks.

2009

AMY'S

journey

2009...

It takes Amy a few years to get things in order. She constantly tries to fill the void she feels with LOTS of carrots. She slowly awakens as she remembers her REAL dreams, but doesn't know what to do about them.

2013

The company Amy works for is purchased by another + she receives ALL her carrots! BUT it feels nothing like she thought it would, and now she feels even MORE EMPTY. Amy takes Marie Forleo's BSchool online course + her entrepreneurial spirit comes back to life! THE (non-carrot) SEED HAS BEEN PLANTED!

BTW new company makes Amy take personality tests (confirming her obsessive planning habits LOL) + it reminded her of how disconnected she was with her true self.

AMY'S

journey

AMY'S

journey

dec 31, 2013

AMY TAKES THE LEAP! She quits her job, says goodbye with love + gratitude for the millions of lessons learned, buys a one way ticket to Europe for her 1st International solo adventure + reconnects with her true self!
#ALLtheepiphanies

AMY'S

journey

2014

Amy gets asked a lot of solo female travel questions while abroad + realizes a blog is an efficient way to answer them BUT doesn't want to spend $ on a website...so she teaches herself web design (with the help of Google University LOL). AND AHC IS OFFICIALLY BORN! She also reconnects with her life-long passion: photography.

AMY'S

journey

2014

Amy begins to get web design clients + returns home to fully start her biz. She is not great at balance + ends up being a HUGE hermit + working 24/7 in her bedroom. She decides she needs a nature break + partakes in a solo road trip...

the 1st AHC graphic

AMY'S

journey

2014

...Amy goes to a couple of states + then realizes she can sleep in her car (Priscilla the Prius) for free AND work from the road soooo she extends her trip + ends up exploring the 48 Continental States on the smallest budget everrrr.

2015

Amy meets an amazing man who supports her dreams, loves the REAL her + balances out her workaholic tendencies. Thank goodness for Tony!

AMY'S

journey

2016...

Amy takes a dramatic u-turn, freaks out about money + overthinks EVERYTHING related to her biz. She is offered a REAL job and tells herself it will just be temporary. Grow her biz on the side while earning a slutty money paycheck, she says.

Silly Amy learns, yet again, that even slightly chasing carrots doesn't work. The currency of TIME and LOCATION INDEPENDENCE are more important than money to her + it is time to leave the job, with a grateful heart for the lessons learned + amazing people met. Time to STOP playing it safe + time to leave the comfort zone!

journey

AMY'S

AMY'S

journey

2018

Amy + her spiritual running buddy/ bestie, create a new biz...TRUE NORTH JOURNEYS: travel + yoga retreats for courageous women in search of outward adventure + inner self discovery. They begin hosting workshops + retreats and Amy feels AMAZING! 

AMY'S

journey

2018

Amy continues to use her fear of the unknown as a compass for what SHE SHOULD DO next, and takes on all the work that brings her joy... photography, graphic design, brand strategy, social media, content creation + more web design. She says 'no thank you' to opportunities that are out of alignment with the life she is intentionally creating.
#intentionalliving

AMY'S

journey

2018

Amy is STILL LEARNING balance + trying NOT to work 24/7. She decides she needs another nature break + partakes in an epic solo road trip from California to Alaska (her 50th state) + back (with Priscilla the Prius, of course). This time, working from the road feels FUN!

AMY'S

journey

2019!!!

Amy continues to learn + grow every day. She finds more ways to quiet her ego + listen to her heart/soul instead. She continues to share her learnings, stories + resources here on AHC in the hopes of inspiring others...

and the carrot-free journey continues with infinite possibilities...

AMY'S

journey

THANK YOU SO MUCH FOR BEING A PART OF MY JOURNEY! PLEASE DON'T FORGET, WE ARE ALL EXACTLY WHERE WE SHOULD BE! HUGS! -AMY

P.S. It was so fun writing out my journey like this (especially in 3rd person LOL), I highly recommend trying it! 

(If you do, you may see that your childhood dreams are A LOT different than the path you are pursuing...did you do that intentionally or did it just kinda happen in autopilot mode like it did for me?)

We tend to beat ourselves up for not being where we WANT to be in life, but writing a timeline really SHOWS you just how far you've come! AND it proves how moments that we thought were life-shattering were really just beautiful lessons in disguise.

AMY'S

journey

Not-born-yet Amy's mom laughs so hard at a monkey peeing on Johnny Carson's head that she goes into labor...and thus, little Amy (who is named after the Latin 'loved') is born from laughter.

the 80's

the 90's

Little Amy tells her dad she wants to start a biz like him, and tells her mom she wants to create art like her. She launches 1st biz at age 7, selling custom bookmarks + cards (she had spreadsheets + everything)!  

Little girl scout Amy decides to earn some badges on her own - ends up with 54 AND a special award that she got super embarrassed for receiving.
(Apparently she loves to challenge herself, do things solo + does it for fun NOT for recognition. LOL)

Little Amy's Dad builds her a computer and she becomes OBSESSED. (We are talking old school DOS + enormous floppy disc style)! And her mom gives her a camera and she becomes EXTRA OBSESSED!

Little Amy's parents wasted no time introducing her to camping, hiking, road trips + tons of nature adventures. It was LOVE at first sight!

Kinda-little Amy takes her 1st flight to Colorado for a fam trip + first International adventure to Ireland + England soon after. #wanderlustbegins

Little Amy organizes her closet (and her friend's/fam's closets) FOR FUN!
#virgotendencies

it is amazing to discover that the things you loved most, as a child, are often nudges trying to guide you in the direction of AN INTENTIONAL LIFE...did you ignore them and chase carrots like I did?

AMY'S

journey

Medium-sized Amy finishes high school + can't decide on a college major to save her life...ends up switching them constantly.
#multipassionate

2000-ish

Medium-sized Amy works LOTS of jobs + takes LOTS of classes searching for a fit. Money begins to trump time more + more + more...
#workaholic

The carrot chasing begins DUN DUN DUN (cue dramatic music)!

Wanna-be-adult Amy graduates with a Marketing degree + gets a 'real job' NOT in Marketing...she doesn't care b/c paycheck, benefits, job security blah blah blah. #SMH
The next few years she makes her WHOLE life about working her way up the corporate ladder.
#timeFLIESwhen
yourenothavingFUN

The world stops + time stands still as Amy grieves the loss of her parents to their battle with addiction. As with all dark times, she pauses to reflect on her life, her dreams + her parent's dreams for her. Life is too short to live on autopilot, she thinks.

2009...

It takes Amy a few years to get things in order. She constantly tries to fill the void she feels with LOTS of carrots. She slowly awakens as she remembers her REAL dreams, but doesn't know what to do about them.

The company Amy works for is purchased by another + she receives ALL her carrots! BUT it feels nothing like she thought it would, and now she feels even MORE EMPTY. Amy takes Marie Forleo's BSchool online course + her entrepreneurial spirit comes back to life! THE (non-carrot) SEED HAS BEEN PLANTED!

2013

BTW new company makes Amy take personality tests (confirming her obsessive planning habits LOL) + it reminded her of how disconnected she was with her true self.

AMY'S

journey

...Amy goes to a couple of states + then realizes she can sleep in her car (Priscilla the Prius) for free AND work from the road soooo she extends her trip + ends up exploring the 48 Continental States on the smallest budget everrrr.

Amy begins to get web design clients + returns home to fully start her biz. She is not great at balance + ends up being a HUGE hermit + working 24/7 in her bedroom. She decides she needs a nature break + partakes in a solo road trip...

Amy gets asked a lot of solo female travel questions while abroad + realizes a blog is an efficient way to answer them BUT doesn't want to spend $ on a website...so she teaches herself web design (with the help of Google University LOL). AND AHC IS OFFICIALLY BORN! She also reconnects with her life-long passion: photography.

AMY TAKES THE LEAP! She quits her job, says goodbye with love and gratitude for the millions of lessons learned, buys a one way ticket to Europe for her 1st International solo adventure + reconnects with her true self!
#ALLtheepiphanies

Amy meets an amazing man who supports her dreams, loves the REAL her + balances out her workaholic tendencies. Thank goodness for Tony!

Silly Amy learns, yet again, that even slightly chasing carrots doesn't work. The currency of TIME and LOCATION INDEPENDENCE are more important than money to her + it is time to leave the job, with a grateful heart for the lessons learned + amazing people met. Time to STOP playing it safe + time to leave the comfort zone!

Amy takes a dramatic u-turn, freaks out about money + overthinks EVERYTHING related to her biz. She is offered a REAL job and tells herself it will just be temporary. Grow her biz on the side while earning a slutty money paycheck, she says.

dec 31, 2013

late 2016

early 2018

2014

the 1st AHC design

Amy + her spiritual running buddy/ bestie, create a new biz...TRUE NORTH JOURNEYS: travel + yoga retreats for courageous women in search of outward adventure + inner self discovery. They begin hosting workshops + retreats and Amy feels AMAZING! 

2019!!!

Amy continues to use her fear of the unknown as a compass for what SHE SHOULD DO next, and takes on all the work that brings her joy... photography, graphic design, brand strategy, social media management, content creation + more web design. She says 'no thank you' to opportunities that are out of alignment with the life she is intentionally creating.
#intentionalliving

Amy is STILL LEARNING balance + trying NOT to work 24/7. She decides she needs another nature break + partakes in an epic solo road trip from California to Alaska (her 50th state) + back (with Priscilla the Prius, of course). This time, working from the road feels FUN!

Amy continues to learn + grow every day. She finds more ways to quiet her ego + listen to her heart/soul instead. She continues to share her learnings, stories + resources here on AHC in the hopes of inspiring others...

2018...

THANK YOU SOOOO MUCH for being a part of my journey! Please don't forget, we are all EXACTLY where we should be m'dear! HUGS! -Amy

And the carrot-free journey continues with infinite possibilities...

AMY'S

journey

P.S. It was super fun writing out my journey like this (especially in 3rd person LOL), I highly recommend trying it!

(If you do, you may see that your childhood dreams are A LOT different than the path you are pursuing...did you do that intentionally or did it just kinda happen in autopilot mode like it did for me?)

We tend to beat ourselves up for not being where we WANT to be in life, but writing a timeline really SHOWS you just how far you've come! AND it proves how moments that we thought were life-shattering were really just beautiful lessons in disguise.

the ahc manifesto:

01

Follow Your Heart.

next

previous

collect moments NOT things.

the ahc manifesto:

02

LIVE in the present.

next

previous

trust the process. enjoy the journey.

the ahc manifesto:

03

do what you love. share your gift. serve others.

next

previous

live mindfully + thankfully. pursue new experiences.

the ahc manifesto:

04

change. expand. defy logic. make moves.

next

previous

break your old rules. take confident action.

the ahc manifesto:

05

adventure awaits...seek it.

next

previous

climb those mountains. stay wild at heart.

the ahc manifesto:

06

keep a free spirit, curious mind, kind heart, positive outlook + fearless soul.

next

previous

dream bigger. create new shit. inspire those around you.

the ahc manifesto:

07

feed your soul with good music. dance daily. let THAT be. release regrets.

next

previous

be brave braver! EXPLORE. get lost often.

the ahc manifesto:

08

take a leap and watch your wings grow. embrace the uncomfortable butterflies.

next

previous

you are RIGHT where you should be. someday is today!

01

previous

next

the ahc manifesto:

follow your heart.

collect moments NOT things.

02

previous

next

the ahc manifesto:

LIVE in the present.

trust the process. enjoy the journey.

03

previous

next

the ahc manifesto:

do what you love. share your gift. serve others.

live mindfully + thankfully. pursue new experiences.

04

previous

next

the ahc manifesto:

change. expand. defy logic. make moves.

break your old rules. take confident action.

05

previous

next

the ahc manifesto:

adventure awaits... seek it.

climb those mountains. stay wild at heart.

06

previous

next

the ahc manifesto:

keep a free spirit, curious mind, kind heart, positive outlook + fearless soul. 

dream BIGGER!

07

previous

next

the ahc manifesto:

create new shit. inspire those around you.

feed your soul with good music. dance daily.

08

previous

next

the ahc manifesto:

let THAT be. release regrets.

be brave braver! EXPLORE. get lost often.

09

previous

next

the ahc manifesto:

take a leap and watch your wings grow.

embrace the uncomfortable butterflies.

10

previous

next

the ahc manifesto:

you are RIGHT where you should be.

someday is today.

An autopilot ego-driven goal that, if miraculously achieved, will never be as rewarding as originally perceived, AND shall instantly be replaced with new dangling carrot.


dangling carrot


Money that is earned by working ONLY for a paycheck. Doing something ONLY for the financial outcome results in slutty money.


slutty money


Passion-less, non- rewarding, stressful, counting-the-seconds-until-the-day-is-over work that does not in any way contribute to your goals or dreams.


Your mission statement. Your BIG picture. A summary of all that you stand for and believe. Amy often refers to this as 'your why.'


AHC DICTIONARY

aka Amy vocab

slutty money WORK


MANIFESTO


When you, your true self, are an active participant in your goal-setting + dreaming. You intentionally reflect inward to discover what drives you and you take action towards what FEELS right to you.


INTENTIONAL
LIVING


The real you…free of personas, perceptions and your ego. Can also be referred to as: your heart, your spirit, your soul.


TRUE SELF


It is the false idea of believing you are what you have or what you do. It is how we perceive ourselves and although it really is just an illusion, it is very influential in our lives and decisions.


The wacky, weird and wonderful, supernatural 'new age' stuff that tends to be unexplainable but undeniable...aka what Amy often refers to as 'magical.'


EGO


WOO WOO


© 2019 AmyHatesCarrots

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PRIVACY POLICY

CREATED WITH LOVE BY Amy