I'M AMY MOORE

hi there!

I'm a Life + Business Coach, and Trainer of NLP, EFT + Hypnotherapy. I help amazing beings create a m(o)ore intentional life that fuels their soul, instead of their carrot-chasing ego.

I love new adventures, fresh air + nachos. I heart all furry friends + think their rumps are the cutest things ever [how do you look at a corgi's butt or pig's curly tail and not just giggle]?

I'm obsessed with exploring our gorgeous world and all the infinite information and possibilities that surround us, always. 

And I truly believe that we each have a unique light, and by sharing them with each other, love spreads in the most positive ripple effect imaginable.

CARROTS?

what's with the

I spent sooooo many years of my life chasing things that I thought I wanted. Searching for happiness, safety, freedom and wholeness outside of myself.

I found myself chasing carrot after carrot - the climb up the corporate ladder, the quest for more degrees at University, more money to have things look a certain way and to finally feel secure... even running my business the way that other successful entrepreneurs were, to get the outcome I thought I wanted.



And while all these things can be great goals, they weren’t actually what my soul was calling me towards, and in hindsight I see that they were simply dangling carrots (ego-driven goals masking my soul's purpose).
 
When the company I worked for was purchased and I received ALL the carrots I had been working soooo hard for, I realized it wasn't actually what my soul wanted.


ACHIEVEMENTS PURSUED BY YOUR EGO [aka dangling carrots] CAN NEVER REPLACE ABANDONED DREAMS CREATED BY YOUR SOUL.

WAS WITHIN

the solution

I researched everything I could find about healing, self-discovery and mindset... and even tried traditional therapy.

I felt like I had progressed on my journey, but I still wasn’t achieving the results in my life and my business that I knew I was capable of. Something was still missing.

It wasn’t until I learned about the subconscious mind that I was able to fully dive within and see the old childhood programming that remained despite all my conscious healing efforts.

See, consciously I believed I could do anything, consciously I truly knew that there was nothing else I could’ve done to save my parents, consciously I knew that I was now safe - BUT SUBCONSCIOUSLY I DIDN’T.

Our subconscious mind is running the show 99.9996% of the time. It is choosing what we think, feel and believe. So if I never "felt safe" as a child, my subconscious created programming to help me stay safe by acting and being a certain way back then.


Those programs are still running on repeat today as my adult self - an entrepreneur/coach working to help others, show up with purpose and not play small... BUT that literally wasn’t who I was on the inside even though I consciously thought I was. That is the power of the subconscious mind.

It wants to protect us and if old patterns and responses kept us “alive” and “safe” then those are the same patterns and responses we will run on repeat and keep us stuck without even realizing it, until you go in and make some adjustments. 

Learning to communicate and reprogram my own mind empowered me to truly heal the wounds from the past, recover from perfectionism and people pleasing, remove limiting beliefs and self-sabotaging tendencies, be wayyy more confident and thrive as my next level self in the present... and now, the future truly is unlimited!


THE IRONY of healing, EVOLVING and creating the life you truly desire is that in many ways, it requires the opposite response/PROGRAMMING THAT KEPT YOU SAFE IN THE PAST.

IN THE WORLD

my work

After creating beautiful results in my life and business with strategies that can seem woo-woo for some traditional personal development or entrepreneurship, I knew I had to introduce some of the magical modalities I had studied, embodied, and mastered with my clients.

I help soul-driven leaders, coaches, healers, lightworkers + entrepreneurs shift the programming of their mind, body + energy to align with their soul's purpose so they can achieve ultimate freedom from their past and step into your next level self - embodying leadership and abundance and activating creative beauty within to manifest whatever they desire.

I utilize NLP, Hypnotherapy, EFT, biz strategy, intuitive development, ancient wisdom and quantum physics to support my clients + students through personal and business transformations in my coaching, retreats, mastermind and certification experiences.

💛 Neuro Linguistic Programming
💛 Clinical Hypnotherapy
💛 Success + Life Coaching
💛 Emotional Freedom Techniques
💛 TIME Techniques™

💛 BA Marketing + Communications

CERTIFICATIONS

professional

INTERNATIONAL BOARD CERTIFIED MASTER PRACTITIONER + TRAINER OF:

it is amazing to discover that the things you loved most, as a child, are often nudges trying to guide you in the direction of YOUR SOUL'S DREAMS... did you ignore them and chase carrots like I did?

click here to read more

AMY'S

journey

AMY'S

journey

Not-born-yet Amy's mom laughs so hard at a monkey peeing on Johnny Carson's head that she goes into labor...and thus, little Amy (who is named after the Latin 'loved') is born from laughter.

the 80's

AMY'S

journey

Little Amy's parents wasted no time introducing her to camping, hiking, road trips + tons of nature adventures. It was LOVE at first sight!

the 80's

AMY'S

journey

Little Amy's Dad builds her a computer and she becomes OBSESSED. (We are talking old school DOS + enormous floppy disc style)! And her mom lets her use her camera and she becomes EXTRA OBSESSED!

the 80's

AMY'S

journey

Little Amy tells her dad she wants to start a biz like him, and tells her mom she wants to create art like her. She launches 1st biz at age 7, selling custom bookmarks + cards (she had spreadsheets + everything)! 

the 80's + 90's

Kinda-little Amy takes her 1st flight to Colorado for a fam trip + first International adventure to Ireland + England soon after. #wanderlustbegins

Little Amy organizes her closet (and her friend's/fam's closets) FOR FUN!
#virgotendencies

AMY'S

journey

Medium-sized Amy finishes high school + can't decide on a college major to save her life...ends up switching them constantly.
#multipassionate

2000-ish

Medium-sized Amy works LOTS of jobs + takes LOTS of classes searching for a fit. Money begins to trump time more + more + more...
#workaholic

The carrot chasing begins DUN DUN DUN (cue dramatic music)!

AMY'S

journey

2000-ish

AMY'S

journey

2000-ish

Wanna-be-adult Amy graduates with a Marketing degree + gets a 'real job' NOT in Marketing...she doesn't care b/c paycheck, benefits, job security blah blah blah. #SMH
The next few years she makes her WHOLE life about working her way up the corporate ladder.
#timeFLIESwhenyourenothavingfun

AMY'S

journey

The world stops + time stands still as Amy grieves the loss of her parents to their battle with addiction. As with all dark times, she pauses to reflect on her life, her dreams + her parent's dreams for her. Life is too short to live on autopilot, she thinks.

2009

AMY'S

journey

2009...

It takes Amy a few years to get things in order. She constantly tries to fill the void she feels with LOTS of carrots. She slowly awakens as she remembers her REAL dreams, but doesn't know what to do about them.

2013

The company Amy works for is purchased by another + she receives ALL her carrots! BUT it feels nothing like she thought it would, and now she feels even MORE EMPTY. Amy takes Marie Forleo's BSchool online course + her entrepreneurial spirit comes back to life! THE (non-carrot) SEED HAS BEEN PLANTED!

BTW new company makes Amy take personality tests (confirming her obsessive planning habits LOL) + it reminded her of how disconnected she was with her true self.

AMY'S

journey

AMY'S

journey

2014

AMY TAKES THE LEAP! She quits her job, says goodbye with love + gratitude for the millions of lessons learned, buys a one way ticket to Europe for her 1st International solo adventure + reconnects with her true self!
#ALLtheepiphanies

AMY'S

journey

2014

Amy gets asked a lot of solo female travel questions while abroad + realizes a blog is an efficient way to answer them BUT doesn't want to spend $ on a website...so she teaches herself web design (with the help of Google University LOL). AND AHC IS OFFICIALLY BORN! She also reconnects with her life-long passion: photography.

AMY'S

journey

2014

Amy begins to get web design clients + returns home to fully start her biz. She is not great at balance + ends up being a HUGE hermit + working 24/7 in her bedroom. She decides she needs a nature break + partakes in a solo road trip...

the 1st AHC graphic

AMY'S

journey

2014

...Amy goes to a couple of states + then realizes she can sleep in her car (Priscilla the Prius) for free AND work from the road soooo she extends her trip + ends up exploring the 48 Continental States on the smallest budget everrrr.

2015

Amy meets an amazing man who supports her dreams, loves the REAL her + balances out her workaholic tendencies. Thank goodness for Tony!

AMY'S

journey

2016...

Amy takes a dramatic u-turn, freaks out about money + overthinks EVERYTHING related to her biz. She is offered a REAL job and tells herself it will just be temporary. Grow her biz on the side while earning a slutty money paycheck, she says.

Silly Amy learns, yet again, that even slightly chasing carrots doesn't work. The currency of TIME and LOCATION INDEPENDENCE are more important than money to her + it is time to leave the job, with a grateful heart for the lessons learned + amazing people met. Time to STOP playing it safe + time to leave the comfort zone!

journey

AMY'S

AMY'S

journey

2018

Amy + her spiritual running buddy/ bestie, create a new biz...TRUE NORTH JOURNEYS: travel + yoga retreats for courageous women in search of outward adventure + inner self discovery. They begin hosting workshops + retreats and Amy feels AMAZING! 

AMY'S

journey

2018

Amy continues to use her fear of the unknown as a compass for what SHE SHOULD DO next, and takes on all the work that brings her joy... photography, content creation + coaching. She says 'no thank you' to opportunities that are out of alignment with the life she is intentionally creating.
#intentionalliving

AMY'S

journey

2018

Amy is STILL LEARNING balance + trying NOT to work 24/7. She decides she needs another nature break + partakes in an epic solo road trip from California to Alaska (her 50th state) + back (with Priscilla the Prius, of course). This time, working from the road feels FUN!

AMY'S

journey

2019

Amy continues to discover more ways to quiet her ego + listen to her heart/soul instead. She discovers new modalities to up-level her coaching services and is OBSESSED! NLP, EFT, Hypnotherapy + TIME Techniques are AH-MAZING! She continues to share her learnings, stories + resources here on AHC in the hopes of inspiring others...

AMY'S

journey

2020!!

Amy continues on her journey of deep healing and being the next level leader by officially becoming a Trainer of NLP, EFT + Hypnotherapy!! Now the possibilities truly are endless as she can increase her positive ripple effect in the world and help birth a new age of love, healing + empowerment for others!

and the carrot-free journey continues with infinite possibilities...

AMY'S

journey

THANK YOU SO MUCH FOR BEING A PART OF MY JOURNEY! PLEASE DON'T FORGET, WE ARE ALL EXACTLY WHERE WE SHOULD BE! HUGS! -AMY

P.S. It was so fun writing out my journey like this (especially in 3rd person LOL), I highly recommend trying it! 

(If you do, you may see that your childhood dreams are A LOT different than the path you are pursuing...did you do that intentionally or did it just kinda happen in autopilot mode like it did for me?)

We tend to beat ourselves up for not being where we WANT to be in life, but writing a timeline really SHOWS you just how far you've come! AND it proves how moments that we thought were life-shattering were really just beautiful lessons in disguise.

AMY'S

journey

Not-born-yet Amy's mom laughs so hard at a monkey peeing on Johnny Carson's head that she goes into labor...and thus, little Amy (who is named after the Latin 'loved') is born from laughter.

the 80's

the 90's

Little Amy tells her dad she wants to start a biz like him, and tells her mom she wants to create art like her. She launches 1st biz at age 7, selling custom bookmarks + cards (she had spreadsheets + everything)!  

Little Amy's Dad builds her a computer and she becomes OBSESSED. (We are talking old school DOS + enormous floppy disc style)! And her mom lets her use her camera and she becomes EXTRA OBSESSED!

Little Amy's parents wasted no time introducing her to camping, hiking, road trips + tons of nature adventures. It was LOVE at first sight!

Kinda-little Amy takes her 1st flight to Colorado for a fam trip + first International adventure to Ireland + England soon after. #wanderlustbegins

Little Amy organizes her closet (and her friend's/fam's closets) FOR FUN!
#virgotendencies

it is amazing to discover that the things you loved most, as a child, are often nudges trying to guide you in the direction of YOUR SOUL'S DREAMS... did you ignore them and chase carrots like I did?

Medium-sized Amy finishes high school + can't decide on a college major to save her life...ends up switching them constantly.
#multipassionate

the 2000's

AMY'S

journey

the 2000's

Medium-sized Amy works LOTS of jobs + takes LOTS of classes searching for a fit. Money begins to trump time more + more + more...
#workaholic

The carrot chasing begins DUN DUN DUN (cue dramatic music)!

Wanna-be-adult Amy graduates with a Marketing degree + gets a 'real job' NOT in Marketing...she doesn't care b/c paycheck, benefits, job security blah blah blah. #SMH
The next few years she makes her WHOLE life about working her way up the corporate ladder.
#timeFLIESwhen
yourenothavingFUN

The world stops + time stands still as Amy grieves the loss of her parents to their battle with addiction. As with all dark times, she pauses to reflect on her life, her dreams + her parent's dreams for her. Life is too short to live on autopilot, she thinks.

2009...

It takes Amy a few years to get things in order. She constantly tries to fill the void she feels with LOTS of carrots. She slowly awakens as she remembers her REAL dreams, but doesn't know what to do about them.

The company Amy works for is purchased by another + she receives ALL her carrots! BUT it feels nothing like she thought it would, and now she feels even MORE EMPTY. Amy takes Marie Forleo's BSchool online course + her entrepreneurial spirit comes back to life! THE (non-carrot) SEED HAS BEEN PLANTED!

2013

AMY TAKES THE LEAP! She quits her job, says goodbye with love and gratitude for the millions of lessons learned, buys a one way ticket to Europe for her 1st International solo adventure + reconnects with her true self!
#ALLtheepiphanies

2014

AMY'S

journey

...Amy goes to a couple of states + then realizes she can sleep in her car (Priscilla the Prius) for free AND work from the road soooo she extends her trip + ends up exploring the 48 Continental States on the smallest budget everrrr.

Amy begins to get web design clients + returns home to fully start her biz. She is not great at balance + ends up being a HUGE hermit + working 24/7 in her bedroom. She decides she needs a nature break + partakes in a solo road trip...

Amy gets asked a lot of solo female travel questions while abroad + realizes a blog is an efficient way to answer them BUT doesn't want to spend $ on a website...so she teaches herself web design (with the help of Google University LOL). AND AHC IS OFFICIALLY BORN! She also reconnects with her life-long passion: photography.

Amy meets an amazing man who supports her dreams, loves the REAL her + balances out her workaholic tendencies. Thank goodness for Tony!

Silly Amy learns, yet again, that even slightly chasing carrots doesn't work. The currency of TIME and LOCATION INDEPENDENCE are more important than money to her + it is time to leave the job, with a grateful heart for the lessons learned + amazing people met. Time to STOP playing it safe + time to leave the comfort zone!

Amy takes a dramatic u-turn, freaks out about money + overthinks EVERYTHING related to her biz. She is offered a REAL job and tells herself it will just be temporary. Grow her biz on the side while earning a slutty money paycheck, she says.

2016

2018

2014

the 1st AHC design

Amy + her spiritual running buddy/ bestie, create a new biz...TRUE NORTH JOURNEYS: travel + yoga retreats for courageous women in search of outward adventure + inner self discovery. They begin hosting workshops + retreats and Amy feels AMAZING! 

2019

Amy continues to use her fear of the unknown as a compass for what SHE SHOULD DO next, and takes on all the work that brings her joy... photography,  content creation + coaching. She says 'no thank you' to opportunities that are out of alignment with the life she is intentionally creating.
#intentionalliving

Amy is STILL LEARNING balance + trying NOT to work 24/7. She decides she needs another nature break + partakes in an epic solo road trip from California to Alaska (her 50th state) + back (with Priscilla the Prius, of course). This time, working from the road feels FUN!

Amy continues to discover more ways to quiet her ego + listen to her heart/soul instead. She discovers new modalities to up-level her coaching services and is OBSESSED! NLP, EFT, Hypnotherapy + TIME Techniques are AH-MAZING! She continues to share her learnings, stories + resources here on AHC in the hopes of inspiring others.

2018

THANK YOU SOOOO MUCH for being a part of my journey! Please don't forget, we are all EXACTLY where we should be m'dear! HUGS! -Amy

And the carrot-free journey continues with infinite possibilities...

AMY'S

journey

P.S. It was super fun writing out my journey like this (especially in 3rd person LOL), I highly recommend trying it!

(If you do, you may see that your childhood dreams are A LOT different than the path you are pursuing...did you do that intentionally or did it just kinda happen in autopilot mode like it did for me?)

We tend to beat ourselves up for not being where we WANT to be in life, but writing a timeline really SHOWS you just how far you've come! AND it proves how moments that we thought were life-shattering were really just beautiful lessons in disguise.

2020!!

Amy continues on her journey of deep healing and being the next level leader by officially becoming a Trainer of NLP, EFT + Hypnotherapy!! Now the possibilities truly are endless as she can increase her positive ripple effect in the world and help birth a new age of love, healing + empowerment for others!

the ahc manifesto:

01

Follow Your Heart.

next

previous

collect moments NOT things.

the ahc manifesto:

02

LIVE in the present.

next

previous

trust the process. enjoy the journey.

the ahc manifesto:

03

do what you love. share your gift. serve others.

next

previous

live mindfully + thankfully. pursue new experiences.

the ahc manifesto:

04

change. expand. defy logic. make moves.

next

previous

break your old rules. take confident action.

the ahc manifesto:

05

adventure awaits...seek it.

next

previous

climb those mountains. stay wild at heart.

the ahc manifesto:

06

keep a free spirit, curious mind, kind heart, positive outlook + fearless soul.

next

previous

dream bigger. create new shit. inspire those around you.

the ahc manifesto:

07

feed your soul with good music. dance daily. let THAT be. release regrets.

next

previous

be brave braver! EXPLORE. get lost often.

the ahc manifesto:

08

take a leap and watch your wings grow. embrace the uncomfortable butterflies.

next

previous

you are RIGHT where you should be. someday is today!

01

previous

next

the ahc manifesto:

follow your heart.

collect moments NOT things.

02

previous

next

the ahc manifesto:

LIVE in the present.

trust the process. enjoy the journey.

03

previous

next

the ahc manifesto:

do what you love. share your gift. serve others.

live mindfully + thankfully. pursue new experiences.

04

previous

next

the ahc manifesto:

change. expand. defy logic. make moves.

break your old rules. take confident action.

05

previous

next

the ahc manifesto:

adventure awaits... seek it.

climb those mountains. stay wild at heart.

06

previous

next

the ahc manifesto:

keep a free spirit, curious mind, kind heart, positive outlook + fearless soul. 

dream BIGGER!

07

previous

next

the ahc manifesto:

create new shit. inspire those around you.

feed your soul with good music. dance daily.

08

previous

next

the ahc manifesto:

let THAT be. release regrets.

be brave braver! EXPLORE. get lost often.

09

previous

next

the ahc manifesto:

take a leap and watch your wings grow.

embrace the uncomfortable butterflies.

10

previous

next

the ahc manifesto:

you are RIGHT where you should be.

someday is today.

An autopilot ego-driven goal that, if miraculously achieved, will never be as rewarding as originally perceived, AND shall instantly be replaced with new dangling carrot.


dangling carrot


AHC DICTIONARY

aka amy vocab

Money that is earned by working ONLY for a paycheck. Doing something ONLY for the financial outcome results in slutty money.


SLUTTY MONEY


AHC DICTIONARY

aka amy vocab

Passion-less, non- rewarding, stressful, counting-the-seconds-until-the-day-is-over work that does not in any way contribute to your soul's goals or dreams.


SLUTTY MONEY WORK


AHC DICTIONARY

aka amy vocab

Your mission statement. Your BIG picture. A summary of all that you stand for and believe. Amy often refers to this as 'your why.'



MANIFESTO


AHC DICTIONARY

aka amy vocab

When you, your true self, are an active participant in your goal-setting + dreaming. You intentionally reflect inward to discover what drives you and you take action towards what FEELS right to you.



INTENTIONAL LIVING


AHC DICTIONARY

aka amy vocab

The real you…free of personas, perceptions and your ego. Can also be referred to as: your heart, your spirit, your soul.


true self


AHC DICTIONARY

aka amy vocab

It is the false idea of believing you are what you have or what you do. It is how we perceive ourselves and although it really is just an illusion, it is very influential in our lives and decisions.



ego

AHC DICTIONARY

aka amy vocab

The wacky, weird and wonderful, supernatural 'new age' stuff that tends to be unexplainable but undeniable...aka what Amy often refers to as 'magical.'


WOO WOO

AHC DICTIONARY

aka amy vocab

Neuro Linguistic Programming is how we use the basic language of our mind to consistently achieve the results we want in life. Our words don't describe the world we live in, they DETERMINE it.


NLP

AHC DICTIONARY

aka amy vocab

Emotional Freedom Techniques (also called tapping) is a therapy technique used to balance the energy system of the body to relieve physical, emotional and mental issues.



EFT

AHC DICTIONARY

aka amy vocab

Hypnosis is an awake state of relaxation plus focused attention to speak directly to your subconscious mind. It creates thoughts + feelings so real that the body reacts biochemically.



HYPNOSIS

AHC DICTIONARY

aka amy vocab

Time Integration for Maximum Empowerment is a set of NLP techniques that eliminate specific problems (rooted in past or future), release negative emotions + undo limiting decisions.



TIME TECHNIQUES

AHC DICTIONARY

aka amy vocab

An autopilot ego-driven goal that, if miraculously achieved, will never be as rewarding as originally perceived, AND shall instantly be replaced with new dangling carrot.


dangling carrot


Money that is earned by working ONLY for a paycheck. Doing something ONLY for the financial outcome results in slutty money.


slutty money


Passion-less, non- rewarding, stressful, counting-the-seconds-until-the-day-is-over work that does not in any way contribute to your soul's goals or dreams.


Your mission statement. Your BIG picture. A summary of all that you stand for and believe. Amy often refers to this as 'your why.'


AHC DICTIONARY

aka amy vocab

slutty money WORK


MANIFESTO


AHC DICTIONARY

aka amy vocab

When you, your true self, are an active participant in your goal-setting + dreaming. You intentionally reflect inward to discover what drives you and you take action towards what FEELS right to you.


INTENTIONAL
LIVING


The real you…free of personas, perceptions and your ego. Can also be referred to as: your heart, your spirit, your soul.


TRUE SELF


It is the false idea of believing you are what you have or what you do. It is how we perceive ourselves and although it really is just an illusion, it is very influential in our lives and decisions.


The wacky, weird and wonderful, supernatural 'new age' stuff that tends to be unexplainable but undeniable...aka what Amy often refers to as 'magical.'


EGO


WOO WOO


Neuro Linguistic Programming is how we use the basic language of our mind to consistently achieve the results we want in life. Our words don't describe the world we live in, they DETERMINE it.


NLP


Emotional Freedom Techniques (also called tapping) is a therapy technique used to balance the energy system of the body to relieve physical, emotional and mental issues.


EFT


Hypnosis is an awake state of relaxation plus focused attention to speak directly to your subconscious mind. It creates thoughts + feelings so real that the body reacts biochemically. 

Time Integration for Maximum Empowerment is a set of NLP techniques that eliminate specific problems (rooted in past or future), release negative emotions + undo limiting decisions.


AHC DICTIONARY

aka amy vocab

HYPNOsis


TIME techniques


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