Once again, you’ve spilled your guts onto the digital page of another blog post. You can barely contain your excitement as you spread the word on all social media platforms… AND THEN, your heart breaks a little when you check back to find no one is reading/liking/sharing your work.
‘What the heck am I doing wrong?!’ You ask.
Don’t stress grasshopper, there are some simple steps you can take to change this stat!
Here are 5 super important, yet very simple, changes you can apply to get more readers and grow your blog:
1. BE SUPER VALUABLE
Sure, you’re blog might be really pretty but short, vague, non-valuable content will turn your readers into leavers really quick!
The absolute most important thing you can do to grow your audience is to become more valuable to them.
Detailed, organized, clean and super helpful posts are the most valuable. Free information that is easy to navigate through and apply. Still include those awesome visuals of yours to make it pretty and even more helpful, but definitely focus on the actual content.
Free tutorials, e-books, guides, worksheets combined with info-graphics and charts are a fabulous formula to follow. And giving them away for free make your site/blog a resource that many people are going to want to hang out at.
You’re not selling ice to eskimos here, instead you are providing fluffy warm coats with built-in ice-powered heating pads – aka E X A C T L Y what they need! Solve your reader’s problems with your posts and watch your audience grow.
2. BE FIND-ABLE
You wrote your post and you shared it on each social media platform but you need to step it up a notch beyond this.
Unlike Instagram or Facebook, where you should share your post once, be sure to share your post on Twitter multiple times. I suggest using a scheduler program such as Egar to do this regularly. Tweets don’t have a long shelf life so make sure you are posting links to your blog and other helpful articles [even if you didn’t write them] regularly.
Make sure you have a pretty pin-friendly image and pin it to relevant boards. Join group boards and use programs like Board Booster to automate your re-pinning process to get your pin seen.
Join Facebook Groups where sharing is encouraged and share your posts with the group. This is also a great place to find collaboration options which will help you be found through another blogger’s audience.
3. BE SHAREABLE
Did a reader find you from the suggestions in tip #2? GREAT! But what if they want to share your post with others? Do they have to manually copy the link? Who has the time?!
You want to make sharing your post a simple one-click process. I use a Pin It button on all of my images [JQuery Pin It Button for WordPress] and title my image descriptions properly so that if someone pins it they don’t even have to type anything.
I use SumoMe to increase my social shares with customizable buttons that link to each social media platform. With just one click the reader can share your post on the platform of their choice. Simple and easy combined with great content make you share-worthy thus resulting in more readers.
4. BE CONSISTENT
It’s the worst when you find a site that you love but the blogger rarely posts anything. You’re actually seeking them out and there is nothing in return. Don’t give your audience a chance to forget about you. Keep the helpful free information flowing to maintain a current audience and a steady growth.
As mentioned in #2 scheduling in advance is a great time saver for social media posting. For blog posts, make yourself a realistic schedule and stick to it. Even if you only post once a week, but 2-3 times would be ideal, commit to that weekly commitment and never miss it.
5. BE SIMPLE
If a new reader went to your site right now for the first time would it be clear who you are and what you offer? Do your posts flow together or are there so many topics that you easily get lost searching for related categories?
Having a simple design makes it easy for a reader to navigate, find what they need and engage with you. A minimal sidebar and a limited number of menu links is a must.
Sticking to only 1-2 fonts, a color scheme of 2-3 colors and images that appear to be from the same creator makes it cohesive and everything looks like ‘you.’ Your audience will actually start to recognize things that you post as yours without even looking to see who wrote it.
Make your site a place people want to be. Gain more readers by keeping it nice n’ simple.
Have you successfully used any of these tips to gain readers? Any that didn’t work for you? I would love to hear all about it in the comments below.
Thank you so much for reading!
*Happy Blogging!!* – Amy